Embry-Riddle Aeronautical University is currently recruiting for an Assistant/Associate Director of Annual Giving Programming, Marketing and Operations to join the Philanthropy and Alumni Engagement team. Under the leadership of the Senior Director of Annual Giving, the Assistant/Associate Director of Annual Giving Programs, Marketing Operations will execute the day-to-day operations of annual giving programs, scheduling mass and demographic-targeted solicitations, working with vendors and printers on numerous projects, and executing communications, events, and activities that propel programmatic annual giving. The Assistant Director shall direct and supply operational logistics for the unit, monitor progress to goals, generate and regularly distribute analyses and reports. The Assistant/Associate Director shall achieve outstanding results through robustly planned, well-coordinated, and sustainable efforts.
The Assistant/Associate Director must be a proactive, creative and tenacious problem-solver and possess the ability to work with a sense of urgency, exceptional thoroughness, and high attention to detail and commitment in order to produce high-quality finished work with minimal oversight. Analytical skills, logistical planning, and organizational skills are essential. This team member must also be unfailingly positive, engaging and gracious; nurturing of professional and client relationships and a careful listener with high emotional intelligence; professional, poised and polished; discrete with confidential material; an exceptional communicator and brand ambassador; and a service-oriented member of the team. The Assistant Director must perceive and recommend opportunities for synergy and possess the ability to leverage their advancement experience and professional insights to make sound, independent decisions with strategic and financial impact on the program and the University.
Develop and implement prospect and donor segmentation plans to support donor acquisition, renewal, and upgrade activity, including spearheading analysis and advising on campaigns to drive donors through giving pipeline, from donor to leadership donor and beyond.
Partner with alumni engagement and lead annual gift officers to seek out new opportunities to drive revenue and donor counts through collaborative data projects.
Evaluate giving performance, trends, and opportunities within specific constituencies, segments, projects, and programs to make actionable and evidence-based recommendations to programs, units, and project managers.
Manage current, and create new, segments and selections for annual giving marketing efforts as well as evaluate and implement specific appeal strategies to increase effectiveness of overall integrated marketing calendar for annual giving and engagement.
Coordinate the consistent use of constituent data across multiple direct marketing channels, to support a fully integrated marketing approach across mail, email, phone campaigns, crowdfunding and social media, as well as leverage email marketing and online giving data to retarget appeals to potential donors based on online behavior.
Strategically target lapsed donor populations for renewal at critical times. Conducting proactive research and analysis to inform annual giving strategy, including data mining, predictive modeling, A/B testing, benchmarking, and focus groups, this role will lead efforts to extract value from social media using available tools and systems, to turn insights into appeals.
Create direct marketing segments using predictive modeling and A/B testing to identify strong affinity groups and increase appeal efficacy. Monitoring and sharing industry best practices and trends related to annual giving, development, and alumni relations as well as private sector marketing trends, as well as establishing and maintaining scalable processes that ensure best practices in data integrity and cross-functional team data management.
Create best practices documentation and training for data review, usage, reporting requests, and database use for direct marketing, to provide analytical counsel to a variety of end users, technical staff, and Office of Philanthropy and Alumni Engagement (PAE) colleagues and offer clear communication and reporting using high-end analytics.
Serve as the annual giving liaison to external PAE teams such as Data Services and Impact Reporting, as it pertains to reporting, data integrity, and systems issues, and coordinate annual, monthly, and weekly data files and reports for annual giving team and PAE leadership.
This position does not routinely entail travel but may require occasional evening and weekend work
Responsibilities include the following:
Execute external Annual Giving program plans as directed. As planned by the Senior Director, execute direct marketing, telephone fundraising, crowdfunding, and other external annual giving campaigns each year. Meet assigned objectives through robustly planned, well-coordinated, and sustainable efforts.
Provide operational support to Annual Giving units’ efforts. Under the leadership of the Senior Director, direct planning, integration with philanthropy and alumni activities and calendars, design and production of solicitations and giving instruments, and manage vendors. Conduct ongoing analyses of program performance and, in concert with the Senior Director, test novel strategies. Produce and distribute reports and implementation schedules. Support the effective performance of the personnel assigned to annual giving field work by providing logistical support. Plan and manage events that meet assigned objectives. As directed, collaborate effectively with colleagues in Impact Reporting to ensure that annual giving donors are appropriately stewarded.
Manage internal annual giving programs. Build a robust volunteer structure, manage and develop volunteers, and communications associated with a university-wide faculty-staff campaign. Working with the Senior Director, plan and execute campus events strategically aimed at sustaining and elevating annual faculty/staff campaign participation rates and revenues. Support efforts to promote student philanthropy. Deliver student education regarding philanthropy, support programs of student peer-to-peer solicitations, train and guide students in philanthropic campaigns, and advise the Embry-Riddle AFP Collegiate Chapter and Daytona Beach Campus Senior Class Council.
Bachelor’s degree and at least 3 years of program or options support experience
Clean driving record
At least three years of experience in higher education philanthropy setting
Current technologies used to support annual giving campaigns
Annual giving best practices
Principles of direct marketing and direct solicitation
Principles of collateral material design and production
Principles of crowdfunding
Basic understanding of HTML and web editor’s tools
Basic Understanding of iModules alumni engagement platform
Proficiency with event planning software; Attend.
Proper business correspondence
Proficiency in the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Use of general office equipment and computer
Use of the internet as a productivity or research tool
Business and professional etiquette
Development and alumni relations best practices
Basic understanding of research
Analyze cost and performance of annual giving solicitations
Persuasive writing and communications skills
Effectively use and communicate through social media techniques and platforms
Apply mobile device technology for productivity, communication, and social media
Excellent written and oral communication skills
Problem solving skills, emphasizing a solutions-oriented mentality
Excellent interpersonal skills
Excellent organizational skills and attention to detail
Strong analytical skills
Basic budgeting and cost-estimating
Customer relations skills
Analyze and synthesize prospect reports, maps, tables, graphs, and other technical information
Work in a team environment, being self-motivated, well prepared, with routinely follow through
Demonstrate strong character, emphasizing integrity, caring, and honesty, as well as loyalty to the institution
Develop proficiency with university’s fundraising database/software
Maintain positive and respectful engagement with colleagues and clients
Effectively prioritize and manage multiple tasks simultaneously
Adaptable and resilient when confronted with challenges and changing priorities
Manage and meet deadlines
Adhere to divisional and university policies and procedures
Generate prospect reports, maps, and other technical information associated with giving and engagement
Work effectively in a multi-faceted organization and develop mutually respectful relationships with stakeholders at all levels as well as diverse individuals and communities
Manage sensitive and confidential information
Demonstrate an authentic and enthusiastic interest in the mission of the university
Optimize travel planning and execution
Travel as appropriate by automobile, aircraft and other means for work related trips
Work frequently on evenings and weekends
Maintain a valid driver’s license and possess the ability to safely and effectively drive