District Director, Public Affairs and Marketing

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District Director, Public Affairs and Marketing

Salary

$106,202.00 - $141,143.00 Annually

Location

Costa Mesa, CA

Job Type

Classified Management

Job Number

DM-015-19

Division

District Office

Department

Executive

Opening Date

04/01/2019

Closing Date

4/29/2019 11:59 PM Pacific

Definition

Summary
Plans, organizes and directs strategic communications, marketing, and outreach for the community college district.  Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services.  Serves the Chancellor and Board of Trustees as the public information and media communications professional and advisor. Serves as spokesperson for the District and as executive director for the Coast Community College District Foundation.
 
Distinguishing Career Features:
The Director, Public Affairs and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the District's community relations and public information goals and strategies.  The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media. The position requires considerable skill and considerable experience at mobilizing and managing district-wide efforts to support and advocate priorities established by the Chancellor and the Board of Trustees. The Director is a member of the Chancellor's Cabinet and crisis communication team. 
 
Essential Duties and Responsibilities:
Specific duties may vary among departments and jobs.  Incumbents typically perform a substantial portion or all of the following kinds of duties: 

  • Plans, facilitates, and develops comprehensive communications strategies and programs and manages internal and external communications.    
  • Plans, organizes, and directs the work of Public Affairs and Marketing, directing and coordinating staff and services to keep the District and its colleges engaged with the community, businesses, and local governments; and proactively addresses public affairs and information. 
  • Advises the Chancellor and other administrators on issues related to communications (e.g., internal communications, external communications, marketing, traditional and new media relations, and constituency correspondence) by producing, writing, editing, and preparing information and materials for public consumption.  
  • Assists and advises in communications on sensitive public issues in order to appropriately position the District with the media and general public. 
  • Directs public information and media relations activities, including personal contact with media, preparation and distribution of press releases and other written communications, and providing appropriate responses to media inquiries. 
  • Directs the preparation and review of communication materials that interpret the District to its internal and external publics. Coordinates information gathering from across the district and its colleges for use in preparation of news releases, and other materials, including fact sheets, brochures, articles, reports, advertising, social media, and video. 
  • Directs District-wide marketing efforts, including the development and production of  a wide variety of communications and informational resources and materials, including the Web site, fact sheets, brochures, articles, reports, advertising initiatives, social media tools, and other digital media products.  
  • Serves as a first point of media contact for occurrences and incidents.  Works in collaboration with District Public Safety personnel to communicate with the public in a way that conveys positive messages. 
  • Serves as the executive director of the District Foundation.  Oversees planning, preparation of agendas and minutes, and supports Foundation board members in their role.  
  • Plans, organizes, and directs events that support the role of the District, District Office, and District Foundation. 
  • Performs other duties as assigned that support the overall objective of the position.

Qualifications and Physical Demands

MINIMUM QUALIFICATIONS:
 
Knowledge and Skills:
The position requires professional knowledge of the principles, practices and techniques of public information, public relations and community outreach programs.  Requires considerable specialization in marketing communications and public information.  Requires considerable knowledge of media relations.  Requires some knowledge of methods used for student recruitment and retention.  Requires knowledge of the principles and practices of promoting higher education, including fee-based services.  Requires knowledge of departmental and project budgeting techniques and financial management.   Requires working knowledge of the principles of management and supervision, including performance measurement.  Requires skill at using a computer and peripheral office equipment for personal use and presentations. This includes software applications for spreadsheets, word processing, database management, and specialized packages/applications.  Requires advanced written and oral language and human relations skills to influence internal and external customers, make formal presentations, conduct training, and to manage the performance of others.  Requires sufficient math skills to perform business financial calculations and statistical analysis.  Requires advanced human relations skill to adapt to diverse personalities and styles, establish harmony and cooperation with work teams inside and outside the District, facilitate group discussions, make formal presentations, apply strategy in discussions, and carry out complex negotiations.
 
Abilities:
Requires the ability to develop and implement annual goals and objectives for a function and specific programs and promotions.  Requires the ability to learn and apply applicable requirements of the education code and College policies.  Requires the ability to develop and maintain productive relationships with college staff, community members, media representatives and co-workers. Requires the ability to direct and prepare news releases and other materials.  Requires the ability to demonstrate sound judgment and creativity in the application and interpretation of events, situations, rules, and regulations.  Requires the ability to write in a variety of styles, including professional reports, print media, broadcast media, social media, and online. Requires the ability to proofread and edit accurately, and compile presentation-quality reports. Must be able to train and provide direction to others and to organize and manage multiple projects.  Requires the ability to work flexible hours as the job requires, including evenings and weekends.

Education and Experience:
The position typically requires a Master's degree in communication, journalism , or related discipline and six years of progressive experience in journalism, media, corporate communications, marketing communications, or community relations.  A Bachelor's degree and eight years of experience may be accepted.

Licenses and Certificates:
Requires a valid driver license. 

Physical Abilities:
Incumbent must be able to function indoors engaged in work of primarily a sedentary nature.  Requires sufficient ambulatory ability to move about office environs and locations.  Requires the ability to sit for extended periods of time to accomplish desk work. Requires sufficient arm, hand, and finger dexterity in order to use a personal computer keyboard, multi-media presentation, and other office equipment.   Requires normal hearing and speaking skills to communicate in group settings.  Requires visual acuity to read printed materials and computer screens.

Working Conditions:
Work is performed indoors where minimal safety considerations exist.

Conditions of Employment

This is a regular, full-time, 12-month per year, classified management position. The normal hours of work are typically 8:00 a.m. to 5:00 p.m., Monday through Friday; with some flexibility required to meet the needs of the department. The effective date of employment will be arranged with the supervisor.

  • Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
  • The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference: BP/AP 5910)
  • The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing the District's strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
Pay Philosophy: 
Coast Community College District, through policies, practices, and other benefit programs, delivers a fair and equitable total compensation program that promotes equal employment opportunity, inclusion, and workforce vitality.  In general, it is the policy of the District to place new employees at the first step of the salary grade.  All movement on the salary schedule will occur July 1 of each year for all classified employees.

Additional Information

APPLICATION REQUIREMENTS:  To be considered for employment you must submit a COMPLETE application packet. A complete application packet includes:

  1. A complete Coast Community College District Online Employment Application
  2. A current resume (as a separate attachment - PDF recommended)
  3. A cover letter outlining your education and experience relevant to this position (as a separate attachment - PDF recommended)
  4. Answers to all Supplemental Questions (clear, detailed responses recommended for evaluation purposes)
 
Submission of all required application information and materials is the responsibility of the applicant.

APPLICATION PROCEDURES:
Applications must be received no later than the posted closing date. There are NO EXCEPTIONS.  Electronic applications may be completed by isiting www.cccd.edu/employment.  Once you have completed an electronic application, you may apply to open positions within the Coast Community College District by submitting the application and all other required materials. Required materials differ for each open position and must be complete when submitted for a specific posting. Instructions for completing applications and applying to posted positions are available online or by calling Applicant Processing at (714) 438-4714.

All application materials become the property of the Coast Community College District and will NOT be copied or returned. Information for TDD users is available by calling (714) 438-4755.

To ensure consistency and fairness to all applicants, please do not submit materials in addition to those requested.  Additional materials will not be considered or returned.  Be sure to complete all questions and sections of the application. For questions which may not apply, indicate "n/a" (not applicable). If you do not know an answer, please indicate so, but do not leave any space blank.
All applications will be screened under a process of utmost confidentiality by a committee of representatives from the college community.

Any documents that you are unable to attach can be faxed to (714) 782-6065. Faxes must clearly indicate your name and the job to which you are applying.

Disability Accommodations:  If you require accommodations in the Application or Examination Process, please notify Human Resources by calling (714) 438-4714 OR (714) 438-4716.

SELECTION PROCEDURES:
  1. All online applications and required materials received by the deadline date will be screened to determine which applicant(s) meet(s) the minimum qualifications as stated in the job announcement. Please note: Possession of the minimum qualifications does not ensure an interview.
  2. Applicants who meet the required qualifications and who are also deemed to possess the highest degree of desirable qualifications will be invited to discuss their qualifications in an interview with the College/District. Therefore, it is highly recommended that applicants submit clear, detailed responses to all supplemental questions in order to demonstrate his/her qualifications as related to the position.
  3. If any travel is required for an applicant to participate in-person during the interview process, this will be done so at the candidate's own expense.

The Coast Community College District is a multi-college district that includes Coastline Community College, Golden West College, and Orange Coast College.  The three colleges offer programs in transfer, general education, occupational/technical education, community services and student support services.  Coastline, Golden West and Orange Coast Colleges enroll more than 60,000 students each year in more than 300 degree and certificate programs. 
Since its founding in 1947, the Coast Community College District has enjoyed a reputation as one of the leading community college districts in the United States.  Governed by a locally elected Board of Trustees, the Coast Community College District plays an important role in the community by responding to needs of a changing and increasingly diverse population.
 
Coast Community College District is an Equal Opportunity Employer
The Coast Community College District is committed to employing qualified administrators/managers, faculty, and staff members who are dedicated to student learning and success. The Board recognizes that diversity in the academic environment fosters awareness, promotes mutual understanding and respect, and provides suitable role models for all students. The Board is committed to hiring and staff development processes that support the goals of equal opportunity and diversity, and provide equal consideration for all qualified candidates. The District does not discriminate unlawfully in providing educational or employment opportunities to any person on the basis of race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, sexual orientation, marital status, medical condition, physical or mental disability, military or veteran status, or genetic information.

Comprehensive Medical, Dental and Vision
We know that the health of our employees and their families is a priority. That's why we offer extensive health care benefits to benefits-eligible employees. We offer the District's PPO plan as well as two HMO's, United Health Care and Kaiser Permanente. We also provide District-paid dental and vision insurance. 

Benefits are available to regular permanent employees working 20 or more hours per week.  Benefits are not available to temporary or short term employees.

District-paid Life Insurance
The District provides Life and Accidental Death & Dismemberment insurance benefits, underwritten by ING. This District-paid benefit is equal to one time your annual salary and remains in effect until age 70.

District-paid Disability Benefits
Coast provides both short and long term disability benefits for eligible employees unable to work because of disability due to illness, injury, or maternity.

Voluntary Plans
A variety of voluntary plans are offered through the District to benefits-eligible employees such as Long Term Care, Hyatt Legal, and Section 125 compliant flexible spending accounts.

Enrich Your Profession
Professional Development Programs
The District offers a variety of Professional Development programs for faculty and classified staff that encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework and conferences. We encourage lifelong learning that maintains and improves professional competencies, enhances career progression, and keeps our employees on the cutting edge of their profession.

Sabbatical Leaves
Faculty members are encouraged to pursue professional growth leading to the development of increased competence and the improvement of instruction and/or redirection in their current teaching discipline. The District's sabbatical leave program is designed to assist in this pursuit and is available on a semester basis after completing six consecutive years of service.

Academic Senate
The Academic Senate is the governing body at each of our colleges for making recommendations to administration and to our Board of Trustees with respect to academic and professional matters. The Senate consists of elected faculty and has the responsibility for matters related to curriculum and general academic policy.

Time to Refuel
Vacation
Classified, contract staff earn vacation days commensurate with years of service. Classified Management and Administrators earn 22 days vacation per year.

Sick Leave
All contract employees earn sick leave as outlined in the CA Education Code. Sick leave may be carried over from year-to-year and, upon retirement, unused sick leave may contribute to your PERS and STRS retiree benefit.

Holidays
The District observes 21 paid holidays per year.

Jury Duty, Bereavement, Military Leave
Coast grants contract employees called to jury duty a leave of absence, without loss of pay, for the entire length of required service. Other available leaves include bereavement from 3-5 days and military leaves of absence in accordance with applicable state laws.

Great Expectations
Pension Plans
The District participates in the California State Teachers Retirement System (CalSTRS) and the California Public Employees Retirement System (CalPERS) for contract employees. Non-contract employees participate in Public Agency Retirement Services (PARS) plan for the first 1,000 hours of their employment.
Additionally, it is the policy of the Coast Community College District that contract employees who retire from the District with ten or more years of service be afforded the same group insurance benefits until 70 years of age. A Medicare Supplement or GAP plan  is available to retirees and their spouses after age 70.

Annuities
The District maintains a program whereby qualified employees may request through Payroll to have a portion of his or her salary deposited under a tax sheltered annuity plan or an approved deferred compensation plan.

Schools First Federal Credit Union
The Schools First Federal Credit Union is a federally insured, full service, financial cooperative that is a not-for-profit organization. Earnings are used to benefit all members to provide a full range of financial services and offerings.

01
Please provide an overview of your experiences and background in public relations and marketing, including any experience as a media contact or spokesperson.
02
Describe media and communications/marketing campaigns that you have developed that were focused on a particular issue.
03
Describe the extent of your experience in working with Orange County media and/or other media relations experience that you have that will be of value to Coast Community College District.
04
Describe your supervisory experience and style.
05
Describe any experience you have had in developing public outreach campaigns that have included community forums, community outreach platforms or press conferences.
06
Describe your experience in managing employee communication programs and what do you think are the best strategies for managing an employee communications program for a community college district.
07
Describe your computer application skills (specifically related to data management, media management, website development and graphic design). List, by name, the software applications with which you have experience.
08
I understand that a COMPLETE application packet is required for consideration, which includes the following: 1. A completed Coast Community College District Online Employment Application 2. A current resume (uploaded as a separate attachment - PDF recommended) 3. A cover letter (uploaded as a separate attachment - PDF recommended) 4. Responses to supplemental questions (clear and detailed responses required as they will be carefully evaluated to determine the most qualified candidate(s) to be invited for an interview; please do not paste your resume, or put "see resume", or "N/A" or leave blank)
  • Yes
  • No

Required Question

Agency
Coast Community College District
Address
1370 Adams Avenue

Costa Mesa, California, 92626
Phone
714-438-4668
714-438-4714
Website
http://www.cccd.edu
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