The Office of Graduate Recruitment at Binghamton University (SUNY) seeks a personable, student-focused professional with knowledge of marketing trends and strategies and experience in recruitment or admissions in higher education for the position of Graduate Recruiter to promote the values and strengths of Binghamton University’s graduate programs to prospective students.
Reporting to the Director of Graduate Recruitment, this professional recruiter will assist the University with marketing and promotion of its graduate degree programs. He or she will identify foreign and domestic institutions for promising talent and implement a recruiting strategy that increases the diversity, quality and enrollment in the University.
The ideal candidate for this position will be a professional with proven experience performing recruitment related duties for a college or university.
Developing and implementing a strategic, tactical, and operational marketing recruitment plan including:
Representing the University professionally and ethically at international and domestic recruiting events, conferences and meetings, travelling independently as well as part of a delegation;
Working on the development of a graduate recruitment strategy for the University with the office’s Director and other team members; coordinating and executing recruitment strategies targeted at current Binghamton University students;
Researching and identifying target markets and recruiting venues, analyzing trends and assessing effectiveness of recruitment events;
Utilizing innovative recruitment techniques and marketing methods to develop, plan, organize and execute a nationwide recruitment program.
Coordinating social media strategies that target key constituents globally and in the United States in coordination with Communications and Marketing personnel, including generating content and reviewing recruitment materials by seeking input from key constituents;
Collecting and evaluating feedback and data to inform recruitment materials and campaigns;
Employing effective and professional communications/marketing skills, generate and respond to inquiries, provide consistent and professional recruiting information and communicate proactively with partner universities, schools and recruitment organizations in a timely manner;
Establishing and maintaining a dynamic, cooperative relationship with feeder institutions and campus leadership, professional schools’ Dean’s Offices, graduate directors and graduate program staff, faculty and staff and key partners on campus, such as the Graduate School, Communications and Marketing, International Student and Scholar Services; and
Delivering marketing and promotional presentations to diverse audiences domestically, internationally, virtually and through key partners.
Performance will be evaluated on successfully tracking outcomes of efforts and meeting established graduate enrollment goals.
Requirements / Qualifications (maximum of 2,000 characters):
Master’s degree in business, marketing, public relations, communications, or a related field.
Two or more years of professional experience working in higher education and/or in recruitment or admissions.
Experience in developing marketing or recruitment campaigns with an emphasis on the utilization of multiple tools to reach target market(s).
Excellent customer service, interpersonal, presentation, oral and written communication skills.
Proven ability to be culturally adaptable and work well in diverse environments and with diverse clientele.
Familiarity with graduate school application processes.
Data driven and familiarity with reporting & analysis.
Proficiency with Microsoft Office and proven ability to learn and use new technology, including social media and university systems.
Able and willing to work non-standard / varied working hours and to travel (domestically and internationally) independently.
Candidate must be able to travel extensively, both overseas and to other states, and must possess the required documentation to do so.
Familiarity with graduate degree requirements.
Experience with Slate or similar CRM tool.
Previous experience in graduate recruiting.
Previous experience in domestic and/or international recruiting practices and fairs/events.
Binghamton University is an equal opportunity employer which bases its employment decisions without regard to race, color, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service or any other status protected by the laws of the State of New York. All qualified applicants are encouraged to apply.
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