Job Title: Director Web Services
Agency: Tarleton State University
Department: Marketing & Communications
Proposed Minimum Salary: Commensurate
Job Location: Stephenville, Texas
Job Type: Staff
Applications accepted only online at: https://www.tarleton.edu/jobs/
Working for Assistant Vice President of Marketing & Communications, the Director of Web Services is responsible for the strategic planning, development, execution and implementation of the university’s website. The director will oversee the appearance, content and interactivity of the university’s website. Ensure that the website meets the highest standards of branding, editorial and graphic quality, consistency and adheres to best practices involving site architecture, navigation, process flows, page-level interactions, functionalities, usability and accessibility; Work Hours: 8 a.m.-5 p.m. Monday through Friday or as work requirements dictate.
35% Directs overall university web strategy related to site layout, content priorities and site usability/accessibility consistent with Tarleton branding and marketing guidelines. Researches and implements strategic marketing initiatives through the use of the website.
25% Supervises the Manager of Web Technology and the Web Communications Specialist, and student content interns for Tarleton’s seven colleges. Compiles site analytics and assists in the evaluation of the effectiveness of the university’s web presence, researches potential improvements and alternatives, recommends and implements changes.
20% Manages training, monitoring and mentoring of university content authors and editors to ensure conformity of content and design across the university website. Ensures that the website is in compliance with The Texas A&M University System, state of Texas and federal laws, rules, regulations, guidelines and procedures.
15% Promotes the university website as a marketing and information tool. Maintains currency with industry trends in web communications and marketing technologies and implements when appropriate.
5% Performs other duties as assigned. Provides support to the Assistant Vice President of Marketing & Communications as needed.
Required Education and Experience:
Bachelor’s degree or an equivalent combination of education and experience. 10 years of professional work experience that includes at least 7 years of web development/design and writing effective targeted content for online communications and 7 years of leadership/management experience. Must have experience with content management systems, HTML and information architecture.
Required Knowledge, Skills and Abilities:
Must demonstrate a broad-based understanding of the role played by web and electronic communications, particularly for academic institutions. Must demonstrate proficiency with current technology for performance of duties, including knowledge of Microsoft Office, Adobe Creative Suite. Strong understanding of server and network technologies, user interfaces and web applications. Excellent verbal, written and interpersonal skills. Demonstrated service-minded, project management approach focused on building and maintaining positive relationships with internal clients and external vendors.