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Job ID: 211412

Video Producer (7455U), University Development and Alumni Relations - 53769
University of California, Berkeley

Date Posted May 25, 2023
Title Video Producer (7455U), University Development and Alumni Relations - 53769
University University of California, Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Professional Staff
  • Information Technology
    Communications/Public Relations

Video Producer (7455U), University Development and Alumni Relations - 53769

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit

Departmental Overview

University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the university, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus's philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. The division handles a range of central activities and services encompassing communications, stewardship, prospect development, gift management, and more.

A full-service professional team, External Relations and Marketing Communications supports these activities with videos, websites, events and programming, email campaigns, slide decks, printed collateral, and more.

Position Overview

The Video Producer is responsible for ensuring the production of high-quality fundraising, donor recognition, and event programming videos that advance the university's comprehensive fundraising mission and priorities.

A campuswide expert, the incumbent uses skills as an experienced video professional to plan, shoot, and edit videos that tell UC Berkeley's philanthropic engagement story to our diverse donor (and potential donor) constituency. These videos include profiles of students, alumni, and donors; narratives about the university's past, present, and future; and promotional, instructional, and celebratory pieces that support large campus events such as Homecoming and Commencement.

The incumbent works with the Editorial, Design, External Relations, and Web teams to research and create high-end videos hosted on the department's various website properties and publicized via social media channels, electronic newsletters, and the main website as well as its News Center. These videos are also shown at events related to the campaign and other university functions.

In addition, this position provides editing support for crowdsourced and in-house videos, creates social media cuts to work on various platforms, and supervises one or more work-study student production assistant positions.

The incumbent demonstrates a full understanding of industry practices, accessibility practices, and campus policies and procedures, using good judgment in selecting methods and techniques for obtaining solutions. This position reports to the digital and multimedia communications lead.

Application Review Date

The First Review Date for this job is: June 7, 2023


Video Creation: Conceptualizing, planning, shooting, and editing videos that effectively illustrate the primary theme and priorities of the public phase of our multi-year campuswide fundraising campaign, and philanthropic priorities beyond. This includes:

  • Storyboarding
  • Interviewing
  • Script creation or co-creation
  • Identifying, vetting, contacting, and coordinating a wide variety of subjects with approving stakeholders

These video subjects will include high-level university staff, alumni, and donors requiring great interpersonal care

  • Scouting locations and acquiring permissions for their use
  • Shooting videos that meet industry standards for lighting, color, and sound
  • Editing videos, using graphics supplied by graphic design colleagues
  • Creating a final product that meets approving stakeholders' standards and UDAR's editorial guidelines
  • Providing the correct types of files to web team colleagues and other outlets in a timely manner

Additional Video Support:

  • Conceptualizing, scripting, and creating promotional, instructional, and highlight reel videos to support large campus events
  • Editing crowdsourced videos from the global Cal community, for use on websites and social media
  • Editing videos created by ERMC colleagues at events, for use on websites and social media
  • Assisting in management of departmental Youtube channel
  • Helping to implement departmental captioning policy and process
  • Providing video consultation to campus units and UDAR colleagues on projects related to the campaign or the chancellor's strategic plan

Departmental Collaboration: Participates in regular planning meetings for campaign and other philanthropic marketing content (e.g. editorial pieces, photo shoots, events) being created and disseminated across departmental, university, and outside platforms

Professional Development: Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance

Required Qualifications

  • Thorough understanding of video equipment including cameras, lighting, and sound
  • Ability to create video content that is clear, informative, accurate, compelling, functional, and consistent with the campus messages as directed by management
  • Thorough technical skills in computer applications for video content editing (specifically in Adobe Premiere and/or DaVinci Resolve) and production
  • Strong interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions
  • Thorough skills to develop and implement original ideas and correctly identify and effectively avoid or resolve problems
  • Ability to work effectively in a fast-paced editorial setting, under tight deadlines and with competing priorities
  • Ability to collaborate as part of a team, hearing and responding appropriately to varying perspectives and communication styles
  • Solid interviewing and research skills
  • Knowledge of and ability to implement accessibility requirements


  • Bachelor's degree in related area and / or equivalent experience or training

Preferred Qualifications

  • Thorough understanding of institutional processes, procedures, and applicable rules and regulations for video communications
  • Some background in fundraising and/or higher education communications
  • Experience with project consulting and management skills to ensure deliverables are running smoothly and deadlines can be met effectively

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted salary or hourly range that the University reasonably expects to pay for this position is $74,300 - $104,400, commensurate with experience.

  • This is a full-time (40 hours a week) exempt, monthly paid career position, eligible for full UC benefits.
  • This is a hybrid position, eligible for 33% remote capability.

How to Apply

To apply, please submit your resume and cover letter.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.

For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and Affirmative Action in the Workplace policy.


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