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Job ID: 202961

Manager of Web and Social Media Strategy, SPHHP Dean's Office
University at Buffalo, The State University of New York


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Date Posted Jan. 6, 2023
Title Manager of Web and Social Media Strategy, SPHHP Dean's Office
University University at Buffalo, The State University of New York
Buffalo, NY, United States
Department SPHHP Dean's Office
Application Deadline Open until filled
Position Start Date Available immediately
 
 
  • Professional Staff
  • Information Technology
    Graphic Design/Marketing
 
 

Position Summary

Interested in growing awareness of public health and the health professions? The School of Public Health and Health Professions is seeking a creative and highly motivated professional to help communicate and promote the work of our school, faculty, staff, students and alumni through strategic content development and implementation to key audiences. The Manager of Web and Social Media Strategy will be a vital team member in a highly collaborative environment supporting and elevating the reputation of the school, engaging key audiences and supporting student recruitment.

Position Summary
Under the supervision of the Director of Marketing, Communications and Outreach, the Manager of Web and Social Media Strategy  plans and implements strategic content strategies and services for the University at Buffalo School of Public Health and Health Professions. This includes, but is not limited to, creation and management of content aligned with strategic communications goals, management of social media platforms with an eye toward growth and engagement, and general support of targeted admissions marketing. The successful candidate will be highly motivated, creative and eager to learn; thrive in a fast-paced creative environment; and possess high-level organizational and project management skills. You will work directly with assistant/associate deans, department chairs, other faculty and staff to enhance marketing and communication strategies.

Your responsibilities include:
    • Creating content to support the education, recruitment and research goals of SPHHP
    • Taking the lead and working independently on key communications projects, including maintaining “client” relationships with stakeholders in SPHHP administrative offices and academic departments.
    • Developing strategic plans including measurement for key content channels and efforts.
    • Leading strategic website content development through use of best-practice SEO and user-experience principles. Includes implementing university-driven web and content initiatives such as university components on safety/health issues. Includes assessing key performance measures (KPMs) through Google Analytics and Sitelmprove.
    • Producing strategically aligned content for and oversee school social media platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. Includes determining the most effective channels for various stakeholders, developing KPMs and collaborating with university social channels.
    • Providing creative direction for visual content development including infographics, video and photography.
    • Supporting communication and promotion of school events including occasional project management, for school­ based programs/events such as annual lectures, Step Challenge and others.
    • Other responsibilities as assigned.

 

Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuits – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.
 
About the School
UB’s School of Public Health and Health Professions offers programs at every degree level and is the home to five departments; biostatistics, community health and health behavior, epidemiology and environmental health, exercise and nutrition sciences, and rehabilitation science. It is one of only a few schools across the country that includes health-related professions as an integral component of the public health educational and research system. Faculty and students engage in research and community activities designed to improve the health of populations, communities, and individuals. The SPHHP is located on the South Campus of University at Buffalo. For more information about the school, visit our website.

About The University at Buffalo
The University at Buffalo (UB) #ubuffalo is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.

About the Buffalo/Niagara region:
Buffalo is the second-largest city in New York State and is located on the shores of Lake Erie, upriver of the majestic Niagara Falls. Buffalo – the City of Good Neighbors – is undergoing a renaissance with a rapidly growing economy, vital academic health sciences center, and affordable cost of living. The Western New York educational system is excellent. Buffalo-Niagara is a region of 1.2 million people, world-class art galleries and museums, a comprehensive city-wide system of parks and green space, a vibrant theater and music community, and major and minor league sports teams.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

  • Bachelor’s degree and two years of experience in communications/marketing or related field or master’s degree or professional certification with no experience.
  • A combination of education and experience will be considered in lieu of the degree requirement.
  • Strong content-development/writing skills.

Preferred Qualifications

  • Ability to work independently on multiple projects with minimal direction.
  • Strong project management skills with excellent attention to detail.
  • Ability to effectively manage internal client relationships.
  • Experience overseeing SEO-oriented website content development.
  • Experience developing strategies for, managing and growing social media accounts, especially Instagram and YouTube, and including Linkedln, Facebook and TikTok.
  • Experience preferably in higher education, agencies or technology.
  • Ability to work in a fast-paced, deadline-driven environment.
  • The equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may also be considered.

 
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