The Assistant Director of Advertising is responsible for researching, conceptualizing, producing, placing, analyzing and reporting on all paid digital media at various stages to continually optimize performance and meet advertising goals. The Assistant Director will instruct the efforts of the university’s media buying agency of record and work with Division and university partners to ensure the strategic alignment of paid digital media with traditional advertising, enrollment communications and manage the digital execution and evaluation of these efforts. This person assesses the needs and opportunities for paid digital media and enrollment communications, assures the internal and external collaboration and proper back-end processes and measures are in place and that all such marketing efforts are in harmony with our brand. Together with the Associate Director of Advertising, the Assistant Director of Advertising assists the in the strategic creation and execution of integrated digital marketing campaigns and the analysis of all related materials and communications. This position has potential to work remotely.