Marketing and Communications
Posting Closing Date:
February 25, 2023
Please note that the posting will close at midnight (12:00 AM) on the posting closing date.
This means any applications must be submitted by 11:59 PM the evening before.
DISTINGUISHING FEATURES OF THE CLASS:
The Executive Director of Marketing and Communications has responsibility for visionary leadership in marketing, public relations, crisis management messaging, research-based messaging, and branding expertise for SUNY Erie Community College.
The Executive Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. The comprehensive plan includes the coordination of all campus efforts to increase student enrollment, manage external communications and the College’s identity and image, and motivate fundraising among alumni and other prospective donors.
The Executive Director is expected to work with the Provost and with academic and administrative leaders across the college to market their programs and initiatives and to support the Executive Vice President for Institutional Advancement in fundraising and alumni relations.
TYPICAL WORK ACTIVITIES:
- Work closely and collaboratively with the President, the Cabinet, academic departments and administrative offices across the college, to develop and implement an integrated, proactive, comprehensive, marketing and communications strategy that enhances the brand and reputation of SUNY Erie;
- Work with the Provost, Vice President for Enrollment Management and the Divisional Deans to identify the most effective marketing strategy for growing enrollment at the College;
- Establish strong, sustained marketing partnerships and lead annual marketing plan development efforts with key campus leaders;
- Manage all college-wide marketing and communication activities, especially media relations; digital communication and social media; advertising placements, including print, digital, broadcast, and other formats that will ensure a cost-effective strategy to reach prospective students, donors and other targeted constituencies;
- Promote the achievements of administration, faculty, students and staff to enhance the image of SUNY Erie;
- Serve as a trusted advisor to the President on all matters related to internal and external branding, strategic marketing, and communication;
- Manage and coordinate all writing, photography, editing and other activities that directly support the development, production and distribution of the College’s marketing and communication products;
- Effectively manage and mentor the marketing and communication staff who fall under the supervision of the Executive Director, and lead the development of an annual marketing and communication budget;
- Other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
The incumbent must have skills and knowledge in the development and maintenance of a strategic and integrated marketing plan. Candidates must be able to demonstrate awareness and sensitivity towards promoting an inclusive and diverse learning environment. Thorough knowledge of the principles, practices and techniques of marketing; good knowledge of the educational principles and practices at the college level; good working knowledge of the principles of creative concept and layout and their use in promotional and publicity work; skill in writing clearly and concisely; ability to develop and maintain harmonious relations with internal and external constituents; resourcefulness; sound professional judgment; tact; courtesy; physically capable of performing the essential functions of the position with or without reasonable accommodation.
Minimum of a Master’s degree in marketing, public relations, business, or related field.
Seven (7) + years’ experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting.
Demonstrated knowledge of brand development and current marketing and communication trends, including extensive knowledge of the use of digital advertising and social media.
Exceptional writing, oral, and presentation skills and ability to interact effectively with senior leadership at the College, College staff professionals, faculty leaders, and external constituencies.
Experience supervising staff.
Official transcripts will be required for successful candidates within 30 days of hire.
Contact Human Resources at (716) 851-1840 with any questions.
Our mission to offer quality education includes exposing our students to a diverse range of cultures, experiences and expertise. At SUNY Erie Community College, we value diversity and encourage applicants from all backgrounds to apply.
Notice of Non-Discrimination
SUNY Erie Community College does not discriminate in admission, employment, or in the administration of any of its policies and programs on the basis of race, color, religion, national origin, age, sex, gender, gender expression, gender identity, pregnancy, disability, sexual orientation, familial status, military status, domestic violence victim status, predisposing genetic characteristics, veteran status, criminal conviction, or any other characteristics protected by law. This applies to all students, applicants or other members of the College community (including, but not limited to, vendors and visitors). Grievance procedures are available to interested persons by contacting the Civil Rights Compliance Officer listed below. Retaliation against a person who files a complaint, serves as a witness, or assists or participates in the investigation of a complaint in any manner is strictly prohibited.
The following individual has been designated to handle inquiries regarding the College’s non-discrimination policies:
Civil Rights Compliance Officer
Cynthia Buckley, VP of HR, Equity & Inclusion
Human Resource Department
4041 Southwestern Blvd.
Orchard Park, NY 14127
For further information on notice of non-discrimination, please contact:
New York Office
United States Department of Education
Office for Civil Rights, 32 Old Slip 26th Floor,
New York, N.Y., 10005-25010;
Tel (646) 428-3800; Email: OCR.NewYork@ed.gov.