The Communication and Marketing Program Manager reports to the Director of Communications and Marketing and leads one or more of the communication program areas of editorial, events, and marketing. Helps to raise the profile of the library among internal and external audiences. Interfaces with the Office of University Communication and Marketing to ensure strategic messaging and branding consistency. Supervises and directs students and graduate assistants.
The person in this position will help execute key messaging to constituencies on multiple platforms and a variety of channels, write and edit for publication, and program and coordinate events. Will also create multimedia assets, do graphic design for library marketing materials, and create and install displays.
Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.
Duties and Responsibilities
Manages one or more of the following functional programs: marketing, events, or editorial. Develops, schedules, and executes life cycle of activities in assigned program area. Creates short and long-range plans. Prepares budget requests for Director of Communications. Contributes to assessment planning and leads execution. Develops procedures and recommends policy changes. Keeps abreast of standards, changes, and trends in assigned program management area(s). Coordinates with library and University staff to ensure success. Directs efforts of the Communication Services graduate assistants and student workers.
Contributes to event efforts. Under the direction of the assigned Program Manager, coordinates assigned cultural and intellectual programming with activities including but not limited to: logistics; speaker and public relations; catering and seating setup and breakdown; student oversight; publicity; and audience building.
Contributes to editorial efforts. Under the direction of the assigned Program Manager, completes editorial assignments including but not limited to: writing, copyediting and reporting for library print and digital publications and channels; story idea generation; photography; graphic and text layouts. Collaborates with Library leadership and the Office of University Communication and Marketing (UCM) to communicate and promote the Library and its key messages, strategic priorities, and value proposition.
Contributes to marketing efforts. Under the direction of the assigned Program Manager, completes assigned marketing activities including but not limited to: creative execution of print and digital materials to promote Library value, services, and events, and to nurturing effective relationships with faculty, staff, students, donors, alumni, and members of the greater Villanova community. Works through UCM on alumni communication and media relations.
Contributes to programs, goals and strategic initiatives of the Communications and Marketing department, Falvey Memorial Library, Villanova University and professional organizations, as appropriate.
Perform additional duties and assist with special projects as assigned.
Bachelors degree required, preferably in communications, journalism, marketing, public relations, English, or related field.
3+ years of experience working in assigned program area, preferably in a library, higher education, or cultural heritage organization.
High proficiency and experience with operations in assigned program management area(s).
Proficiency and experience in copywriting and editing.
Ability to create effective communications for targeted and diverse audiences.
Experience with electronic communications and social media including blogs & online publishing.
Successful project management experience.
Knowledge of marketing, graphic and web design, photography, page layout, and content production for print and digital platforms.
Interest in, and preferably, knowledge of academic libraries.
Excellent written and verbal communication skills.
Excellent interpersonal skills, including ability to establish and maintain positive working relationships with colleagues, staff at all levels of the campus hierarchy, a diverse community, and vendors and other external partners.
Demonstrated ability to prioritize, exercise flexibility in meeting objectives, effectively manage multiple projects simultaneously, and adjust as circumstances change.
Commitment to excellence, quality and attention to detail.
Strong analytical, problem solving, and organizational skills with the ability to present information and ideas clearly and concisely.
Strong customer service skills including the ability to be responsive to service needs of constituents in a courteous and consistent manner.
Evidence of a strong commitment to diversity and inclusion.
Personal leadership through example coupled with ability to work collaboratively with colleagues in a results-driven, team-oriented environment.
Ability to train, schedule, and manage a constantly changing pool of student employees.
Meets organizational competencies identified by the library.
Proficiency with MS Office products.
Proficiency with PC/MAC computing and mobile devices.
Facility with Adobe Creative Cloud software.
Facility with calendar management and project scheduling processes and software.
Facility with computer and audio/visual set up for presentations.
Advanced degree or some graduate-level education, preferred.
Physical Requirements and/or Unusual Work Hours
Prolonged sitting, standing and walking for up to 4 hours at a time, frequent bending and lifting, able to lift up to 15 lbs. of library materials while moving/walking, pushing and pulling a book truck (4 wheels) of library materials weighing between 50 and 100 lbs., ability to climb several flights of stairs on an occasional basis.
Hours: Must be available to work a highly flexible schedule to accommodate fluctuations in event programming. Although less frequent, availability of nights and weekends will be required.
Special Message to Applicants
Interested candidates should include three short samples of their writing which are relevant to editorial, public relations or journalism projects which they have undertaken, and which strongly exemplify their communication skills and creativity. If it was a collaborative piece, make sure that is stated, and indicate which part was your responsibility. Please cite where, when and if it was published, if it is not obviously indicated.
Please include contact information for 3 references.
Transcripts are required; copies may be included electronically with originals provided if granted an interview.
Posting Date: 11/05/2018
Closing Date (12am ET):
Open Until Filled:
Salary Posting Information: Salary is commensurate with qualifications and experience.
Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values. Villanova University is committed to providing leadership in the attainment of equal employment for all individuals. It is the policy and practice of Villanova University to recruit and select applicants on the basis of their qualifications and abilities. This effort is in compliance with all federal and state laws, including Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1975, Executive Order 11246, and the Americans with Disabilities Act.
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