Under general supervision from assigned supervisory or management staff, performs a variety of activities designed to promote the college, individual events, performances, and accomplishments of faculty, students and staff. Provides highly complex staff assistance, including the development of outreach and public relations strategies and materials and communicating and coordinating public relations and marketing activities with the campus, district and the community at large.
The duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices. Please see Job Duties for details.
Principles and practices of public relations and marketing, media relations.
Journalistic writing and reporting techniques.
Principles and procedures of production journalism.
Principles and practices of fine arts public information program development and implementation.
Principles, practices and techniques of distributing information for mass media communications.
Principles of copy writing, layout and design, and web content management.
Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
Create and maintain online databases.
Internet operations including basic web site maintenance.
English usage, spelling, grammar and punctuation.
Assist in developing, implementing and evaluating public relations and marketing goals, objectives, policies and procedures.
Develop and write accurate and effective news releases, articles and announcements.
Develop, write and coordinate the production of publications and promotional materials in an effective and appropriate manner.
Operate a digital camera & manipulate digital images.
Interpret and apply college policies and procedures.
Identify and market one or more aspects of an event.
Respond tactfully, clearly, concisely, and appropriately to inquiries from the public, press, or other agencies on issues in area of responsibility.
Plan and organize work to meet changing priorities and deadlines.
Organize data, maintain records and prepare reports.
Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
Work independently in the absence of supervision.
Work with a diverse student, faculty, staff, and community population.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Education and Experience Guidelines:
Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:
Equivalent to a Bachelor’s degree from an accredited college or university with major course work in journalism, communications, public relations, or a related field.
Two years of increasingly responsible experience journalism or public relations experience.