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Job ID: 134978

Director of Marketing Technology (6794U)
University of California Berkeley

Date Posted Dec. 13, 2019
Title Director of Marketing Technology (6794U)
University University of California Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Information Technology
    Graphic Design/Marketing

Director of Marketing Technology (6794U)

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

UC Berkeley Extension is the continuing education branch of the University of California, Berkeley. Extension offers more than 2,000 courses per year in a variety of subjects both online and in the classroom. Extension's administrative departments and units include student records (transcripts), registration, scheduling, international student services, facilities, financial services, and the cashier's office. In addition to the main Berkeley center, it has responsibility for the maintenance and operation of regional centers in San Francisco (Spear Street), and Belmont and other leased facilities in the San Francisco Bay Area.

  • Consults with department leaders and process owners to gather and clarify data and reporting requirements for highly-complex business intelligence solutions and analytics.
  • Develops marketing platforms to that guide Extension's multi-million dollar advertising spend within digital and traditional channels as well as content, website, and sales performance.
  • Applies advanced skills to produce in-depth forecasts, advanced statistical quantitative analyses, complex reports, data sets, and recommendations to support and enhance business /clinical processes.
  • Works on large projects with many data streams.
  • Researches and implements new methods that increase marketing impact including Artificial Intelligence & Machine Learning tools (e.g. TensorFlow), social listening, sentiment analysis, web tracking, SEO.
  • Conducts industry benchmarking analysis to identify best practices and client performance or capability gaps. Develops and presents quantitiative business cases to managers and senior leaders.
  • Standardizes reporting across all Extension by developing best-in-class tools including Google Insights and Tableau.
  • Analyzes and troubleshoots highly-complex data errors and problems, designing, testing, and applying advanced functional solutions.
  • Ensures seamless integration across a variety of systems and platforms including Salesforce, Pardot, Google Analytics 360, Facebook, Instagram, Destiny, BIRS, and BIRT in order to ensure timely and accurate reporting.
  • Evaluates data sources for relevance, integrity and accuracy. Identifies issues and collaborates on solutions to data management challenges.
  • In partnership with Extension IT and UCB IT, conceives, designs, implements and oversees the marketing technology infrastructure in order to drive student recruiting and business insights with particular attention paid to building automation.
  • Serves on committees and participates on cross-functional teams to solve complex business, process, service and / or systems issues.
  • Serves as consultant for advanced analytics and business intelligence best practices for service, performance, and documentation.

Required Qualifications
  • In-depth knowledge of business intelligence functions, advanced analytics, industry standards and best practices.
  • Advanced knowledge and skill in internal databases, BI applications, tools, and systems.
  • Advanced critical thinking and problem-solving skills to manage highly-complex information, assess problems, and develop effective solutions.
  • Advanced organizational and project management skills.
  • Advanced written and verbal communication skills with the ability to convey complex information in a clear, concise manner.
  • Ability to produce and deliver presentations to diverse audiences.
  • Advanced interpersonal skills for effective collaboration with managers, professional and technical staff.
  • Ability to serve as an advanced technical leader providing advice, counsel, and analysis on business intelligence issues.
  • Solid knowledge of digital marketing best practices, concepts, and strategies
  • Knowledge of paid digital advertising channels & tools, including Google AdWords (search and display), Google Webmaster Tools, Facebook Ads, and/or programmatic ads.
  • Familiarity with Google Analytics or any other web analytics platform, including creating custom reports and troubleshooting common issues
  • Familiarity with SEO best practices.
  • Passion for educational products and continuing education.


  • Bachelor's degree in related area and/or equivalent experience/training.

Minimum 10 years' experience in senior IT or marketing role.
  • Advanced training in business.

Preferred Qualifications
  • Undergraduate or graduate degree in engineering.

Salary & Benefits

This is an exempt, monthly paid position. Annual salary is commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Other Information

This is a full-time, career position.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

To apply, visit


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