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Job ID: 131598

Email Marketing Manager
University of San Francisco


Date Posted Oct. 16, 2019
Title Email Marketing Manager
University University of San Francisco
San Francisco, CA, United States
Department Marketing
Application Deadline Open until filled
Position Start Date Available immediately
 
 
  • Professional Staff
  • Graphic Design/Marketing
 
 


Email Marketing Manager

University of San Francisco


R0000022

USF Hilltop Campus


Job Title:
Email Marketing Manager

Job Summary:
The University of San Francisco is looking for an innovative go-getter with a passion for email marketing to ensure our undergraduate recruitment strategy leverages the full potential of one of our core digital marketing channels. The Email Marketing Manager will be responsible for designing, executing, and reporting on email marketing communications that grow and nurture our audiences on their journey from college hopeful to enrolled student. In this role, you'll bring a can-do attitude to creating HTML templates and campaign copy one day, diving into deliverability the next, and analyzing campaign data on a third. You'll be adept at analytics, forecasting, segmentation, circulation and personalization strategies, and optimization. Your results will be highly engaging, timely emails sent to prospective students who can't wait to open them, discover what's new and interesting for them at USF, and easily take steps to learn more, apply, and enroll. The role will require you to collaborate closely with enrollment and marketing colleagues to develop high-performing campaigns through inventive marketing strategy, design and copy. You'll help define the university's targeting strategy, testing methodology and measurement of campaign effectiveness. You'll master the marketing potential of our CRM system, Slate. And you'll lead the adoption and dissemination of best practices to support and enhance email communication strategies for international, graduate and branch campus recruitment as needed.

Full Job Description:

Job Responsibilities

  • Develop email marketing strategy with internal stakeholders to identify best approaches to build and nurture our pool of prospective students
  • Create segmented, multi-touch communication programs for target audiences to drive requests for information, applications, event attendance, campus visits, and enrollment
  • Manage campaigns to deliver targeted and timely communications to audiences using the Slate information management system, including setup, testing, automated deployment and reporting
  • Build and debug email templates, using HTML and CSS as needed
  • Set goals and measure campaign effectiveness to inform and refine communication strategies and tactics
  • Design and recommend frameworks for email best practices across the Strategic Enrollment Management team and with other USF departments
  • Provide training and troubleshooting on Slate email communications as requested across USF graduate and undergraduate programs
  • Work closely with internal data team to maintain and enhance Slate with the goal of increasing leads and constantly improving database quality
  • Partner with other enrollment and campus marketing communications staff to develop and execute cross-channel communication strategies
  • Develop queries in Slate to ensure email communications are delivered to the correct audience segment
  • Effectively create and evaluate copy and content to maximize email engagement
  • Leverage Slate, Tableau, Google Analytics, and other reporting tools to evaluate campaign efficacy, suggest optimizations and changes, and execute changes associated with email marketing campaigns.


Minimum Requirements:

  • Bachelor's degree in communications, marketing or related field
  • 3-5 years of work experience in either email or database marketing.
  • Demonstrated experience working with email marketing and marketing automation platforms
  • Proven track record of devising and executing effective email campaigns that generate leads, nurture audiences, and set and meet clear performance goals
  • Demonstrated understanding of the different life-cycle stages of audiences and how to engage them at each stage
  • Fluency in HTML and CSS to build and debug outbound emails; solid understanding of the basics of design and user experience with a strong eye toward mobile users
  • Strong ability to think strategically and to scrutinize and optimize work based on data analytics
  • Demonstrated experience managing clients, either internally or in an agency setting
  • Demonstrated understanding and championing of current email marketing best practices, including active list management and database segmentation
  • Skilled in market testing, A/B testing, data analysis and reporting
  • Excellent copywriting skills, from crafting clear calls to action to creating compelling stories that bring the brand to life
  • Experience training other professionals in email marketing platforms and strategies and translating concepts to non-technical audiences
  • Energetic, resourceful and self-directed team contributor, with the ability to both collaborate effectively and work independently to manage multiple campaigns in a fast-paced, fluid environment


Additional Knowledge, Skills, and Abilities:

  • Experience with Slate information management system a big plus.
  • Previous experience in higher education marketing a plus.
  • Previous experience managing others a plus.


Full-Time/Part-Time:
Full time

Pay Rate:
Salary

To apply, visit https://usfca.wd5.myworkdayjobs.com/en-US/USF_Staff/job/USF-Hilltop-Campus/Email-Marketing-Manager_R0000022.

The University of San Francisco is located in the heart of one of the worlds most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes and outstanding opportunities in the city itself. USF is San Francisco's first university, and its Jesuit Catholic mission helps ignite a students passion for social justice and a desire to Change the World From Here. For more information, visit http://www.usfca.edu.

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