Director Public Relations & Marketing



Director Public Relations & Marketing

Salary

$102,402.00 - $136,093.00 Annually

Location

Huntington Beach, CA

Job Type

Classified Management

Job Number

G-011-18

Division

Golden West College

Department

Executive/Outreach/College Promotions

Opening Date

12/01/2017

Closing Date

1/16/2018 11:59 PM Pacific

Definition

Summary
 Plans, organizes and directs strategic communications, marketing, and outreach supporting the community college system.  Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services.  Serves the President as the top public information and media communications professional and advisor.
 
Distinguishing Career Features
 The Director, Public Relations and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the College's community relations and public information goals and strategies.  The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media.  The Director requires considerable skill at and considerable experience at mobilizing and managing campus-wide efforts to support and advocate specific strategic initiatives in alignment with District-level directives. 
 
Essential Duties and Responsibilities
  • Plans, organizes, and directs the work of the Public Information and Marketing department, directing, and coordinating services that keeps staff and the community engaged, proactively addresses public affairs and information, and aggressively markets the College (and the District) to prospective and current students and alumni. 
  • Plans, develops, coordinates and implements programs of marketing, student recruitment, and marketing/media relations serving both internal and external audiences of the College.  
  • Facilitates and creates the College's image and 'branding' as well as a social media presence via mobile, PDA, and computer, with the community and its potential students, sponsors, and donors.  Facilitates outreach programs to ensure presence at college and community events, conferences, schools, and general meetings. 
  • Advises the President and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.  
  • Assists and advises in communications on sensitive public issues in order to appropriately position the College with the media and general public. 
  • Directs the College's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries. 
  • Directs, prepares, and reviews press releases, public service announcements, photographs and other media materials on a regular basis that interpret the College to its internal and external publics. 
  • Coordinates information gathering from the divisions, departments, units, offices and individuals of the college for use in preparation of news releases. This includes working with the athletic department to enhance sports coverage.  
  • Develops, reviews, edits and directs production of a wide variety of communications and informational resources and materials, including fact sheets, brochures, articles, reports, news releases, advertising, and live and taped broadcasting via television and web sites.  
  • Develops and implements campaigns and strategies to enhance visibility with enrollment of students, including those with special needs.  Seeks out publicity to enhance the recruitment of students and business clients who may use College resources.  
  • May direct the process for and development of College catalogs and related technical and promotional materials.   In that capacity, manages compilation of course offerings and general information into formats and layouts suitable for public distribution and access. 
  • Performs other duties as assigned that support the overall objective of the position.

Qualifications and Physical Demands

MINIMUM QUALIFICATIONS
 
Knowledge and Skills:
The position requires professional knowledge of the principles, practices and techniques of public information, public relations and community outreach programs.  Requires considerable specialization in marketing communications and public information.  Requires considerable knowledge of media relations.  Requires considerable knowledge of methods used for student recruitment and retention.  Requires knowledge of the principles and practices of promoting higher education, including fee-based services.  Requires knowledge of departmental and project budgeting techniques and financial management.   Requires working knowledge of the principles of management and supervision, including performance measurement.  Requires skill at using a computer and peripheral office equipment for personal use and presentations. This includes software applications for spreadsheets, word processing, database management, and specialized packages/applications.  Requires advanced written and oral language and human relations skills to influence internal and external customers, make formal presentations, conduct training, and to manage the performance of others.  Requires sufficient math skills to perform business financial calculations and statistical analysis.  Requires advanced human relations skill to adapt to diverse personalities and styles, establish harmony and cooperation with work teams inside and outside the District, facilitate group discussions, make formal presentations, apply strategy in discussions, and carry out complex negotiations.
 
Abilities:
Requires the ability to carry out all the accountabilities of the position.  Requires the ability to develop and implement annual goals and objectives for a function and specific programs and promotions.  Requires the ability to learn and apply applicable requirements of the education code and College policies.  Requires the ability to develop and maintain productive relationships with college staff, community members, media representatives and co-workers. Requires the ability to direct and prepare press releases and other materials.  Requires the ability demonstrate sound judgment and creativity in the application and interpretation of events, situations, rules and regulations.  Requires the ability to write in a professional manner, proofread and edit accurately, and compile presentation-quality reports. Must be able to train and provide direction to others and to organize and manage multiple projects.  Requires the ability to work flexible hours as the job requires, including evenings and weekends.

Education and Experience:
The position typically requires a Master's degree in Public Relations, Marketing, Communications, Public Policy, Political Science, or related discipline and four years of progressive experience in marketing communications, legislative representation, community relations, and/or intergovernmental affairs.  A Bachelor's degree in Public Relations, Marketing and/or Communications and eight years of experience may be accepted. Or, any combination of education and experience, which would provide the minimum qualifications.

Licenses and Certificates:
Requires a valid driver license. 

Conditions of Employment

Physical Abilities:
Incumbent must be able to function indoors engaged in work of primarily a sedentary nature.  Requires sufficient ambulatory ability to move about office environs and locations.  Requires the ability to sit for extended periods of time to accomplish desk work.  Requires sufficient arm, hand, and finger dexterity in order to use a personal computer keyboard, multi-media presentation, and other office equipment.   Requires normal hearing and speaking skills to communicate in group settings.  Requires visual acuity to read printed materials and computer screens.

Working Conditions:
Work is performed indoors where minimal safety considerations exist.

This is a regular, full time, 12-months per year position. The normal hours of work will be 8:00 a.m. to 5:00 p.m., Monday through Friday; some flexibility to work occasional evenings and weekend hours may be required to meet the needs of the department. The effective date of employment is to be arranged with the supervisor.
  • Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
  • The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference: BP/AP 5910)
  • The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing the District's strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
PAY PHILOSOPHY: Starting salaries for support staff positions begin at Step-1 of the salary range. All movement on the salary schedule will occur July 1 of each year for all classified employees.

Additional Information

ATTENTION: Before applying, please be sure to review the Coast Colleges District Board Policy
regarding Nepotism (BP 7310) to check if your application may be impacted. If you have any
questions, please contact HR Recruitment at 714-438-4714 or 714-438-4716.

APPLICATION REQUIREMENTS: To be considered for this opportunity, you must submit a
COMPLETE application packet. A complete application packet includes:
1. A complete Coast Community College District Online Employment Application.
2. A current resume (uploaded as a separate attachment - PDF recommended).
3. A cover letter (uploaded as a separate attachment - PDF recommended).
4. Answers to all supplemental questions (clear and detailed responses required as they will
be carefully evaluated to determine the most qualified candidate(s) to be invited for an
interview; please do not paste your resume, or put "see resume" or "N/A").

Submission of all required application information and materials is the responsibility of the applicant.

APPLICATION PROCEDURES:
Applications must be received no later than the posted closing date. There are NO EXCEPTIONS. Electronic applications may be completed by visiting www.cccd.edu/employment. Once you have completed an electronic application, you may apply to open positions within the Coast Community College District by submitting the application and all other required materials. Required materials differ for each open position and must be complete when submitted for a specific posting. Instructions for completing applications and applying to posted positions are available online or by calling Applicant Processing at (714) 438-4714 or (714) 438-4716.

Information for TDD users is available by calling (714) 438-4755.

All applications will be screened under a process of utmost confidentiality by a committee of
representatives from the college community. All application materials become the property of the
Coast Community College District and will NOT be copied or returned. Any documents that you are unable to attach can be faxed to (714) 782-6065. Faxes must clearly indicate your name and the job to which you are applying. 

To ensure consistency and fairness to all applicants, please do not submit materials in addition to those requested. Additional materials will not be considered or returned. Be sure to complete all questions and sections of the application. For questions which may not apply, indicate "n/a" (not applicable). If you do not know an answer, please indicate so, but do not leave any space blank.

Disability Accommodations:
If you require accommodations in the Application or Examination Process, please notify Human
Resources by calling (714) 438-4714 or (714) 438-4716.

SELECTION PROCEDURES:
1. All online applications and required materials received by the deadline date will be screened to determine which applicant(s) meet(s) the minimum qualifications as stated in the job
announcement. Please note: Possession of the minimum qualifications does not ensure an
interview. 
2. Applicants who meet the required qualifications and who are also deemed to possess the highest degree of desirable qualifications will be invited to discuss their qualifications in an
interview with the College/District. Therefore, it is required that applicants submit clear,
detailed responses to all supplemental questions in order to demonstrate his/her qualifications
as related to the position. 
3. If any travel is required for an applicant to participate in-person during the interview process,
this will be done so at the candidate's own expense.

The Coast Community College District is a multi-college district that includes Coastline Community College, Golden West College, and Orange Coast College. The three colleges offer programs in transfer, general education, occupational/technical education, community services and student support services. Coastline, Golden West and Orange Coast Colleges enroll more than 60,000 students each year in more than 300 degree and certificate programs.
Since its founding in 1947, the Coast Community College District has enjoyed a reputation as one of the leading community college districts in the United States. Governed by a locally elected Board of Trustees, the Coast Community College District plays an important role in the community by responding to needs of a changing and increasingly diverse population.

Coast Community College District is an Equal Opportunity Employer
The Coast Community College District is committed to employing qualified administrators/managers, faculty, and staff members who are dedicated to student learning and success. The Board recognizes that diversity in the academic environment fosters awareness, promotes mutual understanding and respect, and provides suitable role models for all students. The Board is committed to hiring and staff development processes that support the goals of equal opportunity and diversity, and provide equal consideration for all qualified candidates. The District does not discriminate unlawfully in providing educational or employment opportunities to any person on the basis of race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, sexual orientation, marital status, medical condition, physical or mental disability, military or veteran status, or genetic information.

Comprehensive Medical, Dental and Vision
We know that the health of our employees and their families is a priority. That's why we offer extensive health care benefits to benefits-eligible employees. We offer the District's PPO plan as well as two HMO's, United Health Care and Kaiser Permanente. We also provide District-paid dental and vision insurance. 

Benefits are available to regular permanent employees working 20 or more hours per week.  Benefits are not available to temporary or short term employees.

District-paid Life Insurance
The District provides Life and Accidental Death & Dismemberment insurance benefits, underwritten by ING. This District-paid benefit is equal to one time your annual salary and remains in effect until age 70.

District-paid Disability Benefits
Coast provides both short and long term disability benefits for eligible employees unable to work because of disability due to illness, injury, or maternity.

Voluntary Plans
A variety of voluntary plans are offered through the District to benefits-eligible employees such as Long Term Care, Hyatt Legal, and Section 125 compliant flexible spending accounts.

Enrich Your Profession
Professional Development Programs
The District offers a variety of Professional Development programs for faculty and classified staff that encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework and conferences. We encourage lifelong learning that maintains and improves professional competencies, enhances career progression, and keeps our employees on the cutting edge of their profession.

Sabbatical Leaves
Faculty members are encouraged to pursue professional growth leading to the development of increased competence and the improvement of instruction and/or redirection in their current teaching discipline. The District's sabbatical leave program is designed to assist in this pursuit and is available on a semester basis after completing six consecutive years of service.

Academic Senate
The Academic Senate is the governing body at each of our colleges for making recommendations to administration and to our Board of Trustees with respect to academic and professional matters. The Senate consists of elected faculty and has the responsibility for matters related to curriculum and general academic policy.

Time to Refuel
Vacation
Classified, contract staff earn vacation days commensurate with years of service. Classified Management and Administrators earn 22 days vacation per year.

Sick Leave
All contract employees earn sick leave as outlined in the CA Education Code. Sick leave may be carried over from year-to-year and, upon retirement, unused sick leave may contribute to your PERS and STRS retiree benefit.

Holidays
The District observes 21 paid holidays per year.

Jury Duty, Bereavement, Military Leave
Coast grants contract employees called to jury duty a leave of absence, without loss of pay, for the entire length of required service. Other available leaves include bereavement from 3-5 days and military leaves of absence in accordance with applicable state laws.

Great Expectations
Pension Plans
The District participates in the California State Teachers Retirement System (CalSTRS) and the California Public Employees Retirement System (CalPERS) for contract employees. Non-contract employees participate in Public Agency Retirement Services (PARS) plan for the first 1,000 hours of their employment.
Additionally, it is the policy of the Coast Community College District that contract employees who retire from the District with ten or more years of service be afforded the same group insurance benefits until 70 years of age. A Medicare Supplement or GAP plan  is available to retirees and their spouses after age 70.

Annuities
The District maintains a program whereby qualified employees may request through Payroll to have a portion of his or her salary deposited under a tax sheltered annuity plan or an approved deferred compensation plan.

Schools First Federal Credit Union

The Schools First Federal Credit Union is a federally insured, full service, financial cooperative that is a not-for-profit organization. Earnings are used to benefit all members to provide a full range of financial services and offerings.


01
Describe what social networking tools you have used and how you have incorporated them into broader communication campaigns.
02
Describe your computer application skills (specifically related to data management, media management, website development, graphic design). List, by name, the software applications with which you have experience. Please rate your level of expertise on a scale of 1-10, 10 being the highest.
03
Describe your experience developing and managing community forums, community outreach platforms, and press conferences.
04
Describe your experience building partnerships in the community to strengthen the organization's image and prominence in the city/state.
05
Describe your experience in managing employee communications programs and what do you think are the best strategies for managing an employee communications program for a community college.
06
In four sentences or less describe why California Community Colleges are important.

Required Question

Agency
Coast Community College District
Address
1370 Adams Avenue

Costa Mesa, California, 92626
Phone
714-438-4668
714-438-4714