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Job ID: 117468

Marketing Manager - Auxiliary Services
The University of St. Thomas

Date Posted Dec. 20, 2018
Title Marketing Manager - Auxiliary Services
University The University of St. Thomas
St. Paul, MN, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Graphic Design/Marketing
    Communications/Public Relations

The University of St. Thomas invites qualified candidates to apply for a Marketing Manager position within the Auxiliary Services Departments.

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission statement.


The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

Up to 100% tuition remission for employees, spouses, and dependents upon eligibility
A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
Medical, dental, and vision options
Employer-paid disability, life, and AD&D benefits

The Marketing Manager will be responsible for development and implementation of department marketing and communication strategies for all of Auxiliary Services. Aggressively increasing Dining Services optional meal plan participation and sales through retention, engagement, and expansion; expanding retail and catering sales in Dining Services; enhancing sales in Conference & Event Services; boosting sales and driving repeat customer spending to Campus Stores; looking for opportunities to increase visibility and communication strategies for Public Safety; fostering growth strategies for the Service Center. Expectation of continuous research of revenue growth opportunities across all auxiliary units.

Conceptualizes, designs and implements marketing programs within budget parameters for the products and services of the auxiliary units. Develops and analyzes market research and consumer profiling based upon surveys and focus group studies in all auxiliary areas to identify, design, coordinate and develop new programs, advertisements, concepts and promotions. Introduce, maintain and elevate brands and merchandising programs.

In collaboration with the various auxiliary service department directors, provide maintenance and expansion of electronic marketing mediums, such as, the website, e-newsletters, social media, and production of newsletters, brochures, marketing materials, and press releases. Proposes, develops, and implements marketing plans. Researches and develops pricing policy and recommends sales channels to the AVP and auxiliary department directors.

Marketing Manager will have an impact on budgeting, controlling costs, planning, and procedural change. Act as a lead for marketing activity in Dining Services, Public Safety, Campus Stores, Conference & Events and the Service Center.


Work with the senior leadership across all auxiliary units to direct all department marketing strategies and plans to achieve objectives regarding revenue, profitability and brand identity. Update and communicate marketing dashboards and metrics reports on a monthly basis. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Responsible for executing within brand guidelines. Ensure consistent use of departmental brands. Provide post-event reports, and analysis on marketing programs.

Regularly review auxiliary websites content for accuracy, ensure information and links to other sites remain current. Monitor events and calendar as it relates to marketing opportunities and functions. Plans, schedules and coordinates marketing activities with events associated with the academic calendar and campus promotions.

Collaborate closely with auxiliary department leaders and AVP Auxiliary Services to align strategy and goals. Work to develop the in unit and out of unit "Stories" educating student and community of Auxiliaries involvement in Sustainability, Student Engagement and support and alignment with University goals and strategic priorities.

Develops and analyzes market research and consumer profiling based upon surveys and focus group studies in all auxiliary units to identify, design, coordinate and develop new programs, advertisements, concepts and promotions.

Oversees content for all electronic media, including auxiliary unit web pages and social media networks. Utilize systems information reporting technology to design, coordinate and develop new programs, advertising and promotions. Generate regular reports for all marketing initiatives and analysis of marketing activity effectiveness to measure ROI.


Develops communications, customer service, media relations, merchandising and marketing strategies, and provides administrative support service to all auxiliary unit directors.

Develops new special and promotional events and develops programs to increase customer satisfaction.

Serves as a resource for auxiliary leadership personnel in areas such as the development of themes, promotions, grand openings, facility upgrades, self-branding, trends, signage and surveys.

Assists divisional departments by providing essential information and materials for marketing and publications. Serves as Auxiliaries representative to various campus committees, by developing effective communication channels and maintaining positive relations.


Bachelor’s degree in Marketing, Business or related field. Minimum 3 years-experience in marketing or equivalent hospitality experience. Experience and demonstrated working knowledge of multiple social media platforms. Excellent oral/written communication skills, attention to detail, strong interpersonal and organizational skills and the ability to provide positive customer service.

Ability to work under pressure, set priorities, exercise initiative, meet deadlines and work collaboratively as part of a team. Demonstrated proficiency in common Microsoft Office software and the ability to learn specialized software.


Experience in marketing campus programs and services.

Familiarity with university auxiliary service operations.

A successful candidate will possess certain leadership characteristics deemed important to success in the position. These characteristics include:

A highly collaborative and consultative style within and outside of the organization
An ability to make difficult decisions with diplomacy and inclusion
An innate capability of understanding organizational and student needs and interests
A history of having high levels of trust and integrity
An ability to work with colleagues towards a common vision and high performance
Intrinsically motivated by successful business, sales, and customer satisfaction
An aggressively entrepreneurial and innovative attitude
The ability and drive to provide excellent service to internal and external constituents. Excellent communication skills, including ability to write basic correspondence, use proper grammar and interact professionally with individuals from diverse backgrounds.

A successful candidate will be skilled in the following competencies:

Drive for Excellence
Business and Industry Knowledge
Fiscal Stewardship
Customer Satisfaction and Communication
Working with Diverse Constituencies


Must be flexible and able to adapt to change in a fast-moving, intense work environment.

Able to work a flexible schedule as dictated by business needs, including evenings and weekends.

May be required to stand for long periods of time to assist with promotional events.


On the University of St. Thomas Jobs page, follow the instructions to complete an online application which includes uploading a resume and copy/pasting a job specific cover letter.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website at

The University of St. Thomas is an Equal Opportunity Employer

Applicaiton review will begin after January 2nd

Please reference in your cover letter when
applying for or inquiring about this job announcement.

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