The marketing coordinator for university enrollment marketing is responsible for supporting the marketing strategy for undergraduate and graduate degree programs. Embry-Riddle and its product lines are growing and an experienced, knowledgeable coordinator has the opportunity to help our vision become a reality across campaigns intended to increase prospective student interest and drive enrollment.
Reporting directly to the director of university enrollment marketing, this position requires strong project management skills to guide creative design iterations and accompanying copy projects to deployment in coordination with stakeholders from the Florida, Arizona and Worldwide campuses. The coordinator will identify compelling and diverse student and alumni stories that would be suitable for our suite of marketing collateral for Generation Z and, alternatively, for adult learners. An eye for detail and determining relevant stories and multimedia components will be essential to support the ongoing production of an integrated suite of enrollment marketing products ranging from a triannual admissions magazine, an annual companion brochure, direct mail, email marketing and social media advertising.
The coordinator will also support advertising strategy to enhance enrollment and Embry-Riddle’s reputation. This may be inclusive of writing content for print and digital marketing projects, helping with special projects and events, and managing vendor relationships.
The ideal candidate should be comfortable networking with faculty, students, staff, and alumni, and should demonstrate an upbeat and self-starter approach complemented by deadline-oriented service.
Responsibilities include the following:
Executes the production schedule and secures stakeholder buy-in for recruitment collateral produced through the in-house creative services team or external vendors. This may be inclusive, but not limited to marketing collateral/projects, such as recruitment rack cards, magazines, brochures, print and digital advertising.
Coordinates, writes and proofreads editorial content for a variety of mediums: digital and print ad/magazine/web copy, marketing emails, scripts, video descriptions, etc.
Ensures an integrated marketing experience is built across various platforms by coordinating look and feel with external vendors and repurposing content where appropriate. Assesses relevance and use of most appropriate content for audience.
Supports marketing planning and events.
Reports on the success of campaigns.
Bachelor’s degree in Marketing or Communications or a related field
Five-plus years of experience
Strong project management experience
Excellent written and verbal skills
Experience with fact checking
Solid background managing strategic and creative projects to completion
Exceptional organizational skills and ability to multi-task
Team player with the ability to work independently
Attention to detail
Experience with PPC advertising and SEO
Prior experience working in higher education
Familiarity with usability and user experience concepts
Public relations; experience pitching stories to media
Video storytelling/script writing skills
Creative director experience
Ability to write for various audiences
Familiarity with task management software