Temporary/Contract Media Relations Expert
University of San Francisco
The Temporary Media Relations Expert serves as the University's principal liaison with the media, and will work with the VP for Marketing Communications to help craft the overall communication strategy for the university community and its external audiences. The Media Relations Expert will help mitigate crisis communication issues (both internal campus and external community) by crafting talking points, key messages, and will develop and implement a strategic plan to increase and track positive media coverage.
Specific duties include:
Serve as a media expert to the University, and work with the VP for Marketing Communications to implement media strategy.
o Assist in drafting talking points for any public statements.
o Write and distribute written communications plans for significant events/issues to top university officials as needed.
Serve as official University spokesperson in the absence of the VP of Marketing Communications, or as assigned.
Implement the long-term strategic plan that maximizes positive media coverage for USF, its faculty, staff and programs in multiple distribution platforms, including print, broadcast and online media.
o Emphasize stories that reinforce USFs identity, mission, and strategic goals, such as its Jesuit Catholic heritage, and its emphasis on service learning, communication engagement, and social justice.
Target publications important to the University including San Francisco media, national outlets, education trades including Chronicle of Higher Education and Inside Higher Ed, and Jesuit Catholic publications.
o Evaluate and measure media placements.
o Identify faculty and administrators capable and willing to give media interviews and serve as academic experts; consistently pitch those experts & news stories to appropriate external media
Provide the necessary guidance and training to make USF faculty and staff credible resources for reporters.
Conduct formal media training each academic year.
Make recommendations on university awards or incentives to encourage faculty to give interviews.
o Cultivate positive working relationships with the media by providing story ideas, academic experts, and news announcements to reporters on a consistent basis.
Keep media relations pages on USFCA.edu and social media channels current with timely information.
o Work with director of e-communications to develop strategies that effectively communicate university messages to key audiencesspecifically targeting social media outlets and bloggers.
o Coordinate all reporter visits to campus; parking details and interview specifics.
o Develop press kits for USF projects and events as necessary.
Manage two media relations interns (USF students) in their duties of:
o Tracking all media hits
o Writing first drafts of calendar listings, media alerts, and news releases
o Teach & guide research projects such as searching for news (SWOT analysis), media list building, and reporter information.
Collaborate with Athletics to coordinate any news announcement or event that affects the University as a whole; serve as primary communications strategist on athletics news conferences.
Keep various USF audiences informed of USFs media presence in a timely manner.
Draft of highlight sheet for Communications Steering Committee members (included in packets) prior to each meeting.
Provide Top Five media hits to E-Communications team at the end of each month to be used in the various e-newsletters.
Partner with the Department of Public Safety to ensure an effective communications protocol is in place when issues arise.
Assist in developing and writing materials for USF News, the USF Magazine, and the USF website, etc., as necessary.
Other duties as assigned.
Note: The responsibilities of this job may include work on nights and weekends, sometimes with little notice.
Bachelors degree in a field directly related to media relations and/or communications.
Five to eight years of experience in journalism or public relations. Experience working with a public relations agency is a plus.
Record of securing high-level media coverage. Samples of work will be required to be considered for the position. Preference given to candidates with proven media relationships.
Demonstrated ability to write for media (pitches, news releases, etc.), as well as internal communications (letters, memos, communication recommendations).
Ability to efficiently organize work, work calmly under pressure, and to effectively and diplomatically communicate and negotiate. The ability to set priorities, make decisions, and readily adjust to change.
Additional Knowledge, Skills, and Abilities:
Characteristics needed to help determine success:
Sound strategic and planning skills
Strong goal orientation
Highly collaborative team player with a can-do attitude
Creative and solutions-oriented
Passion to succeed
Ability to work autonomously
Operates effectively in a fast-paced environment
Excellent spoken and written communications skills
High level of integrity
Clear understanding of USFs Jesuit Catholic mission and ability to articulate it clearly
For information on how to apply, please visit the following link: www.usfjobs.com
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individuals race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.