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Job ID: 100062

Manager - Integrated Marketing
Utah Valley University

  • Nov. 13, 2017
 
  • Manager - Integrated Marketing
  • N/A
  • Utah Valley University
    Orem, UT
    United States
 
  • Open until filled
  • Available immediately
  •  
 
  • Professional Staff
  • Communications/Public Relations
 
 
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UTAH VALLEY UNIVERSITY


 



 


Manager - Integrated Marketing


Position Category: Staff - Full-Time

Summary:

The Integrated Marketing Manager synchronizes the advertising and public relations for Utah Valley University's marketing initiatives. This individual leads initiatives with ad campaigns, press releases, and develops communication strategies based upon data and modeling that engages target audiences in a way that facilitates conversion to key initiative and institutional KPIs. Performs research and gathers data. Collaborates creatively with production and design teams.
  • Directs and supervises workflows by assigning job duties, handling external communications and facilitating interdepartmental communications. Allocates resources of the organization to maximize efficiency, creativity and collaboration in building and maintaining the brand identity or consistent branding across marketing and public relations channels.
  • Responsible for obtaining advanced knowledge of industry trends. The marketing administration side of this role involves customer acquisition costing strategies, refinement, and development of marketing goals, promotional activities, and branding in consultation with marketing clients and staff. Directs market research and analysis to verify opportunities and trends is an essential part of this job function.
  • Works closely with and reports directly to the Senior Director of Marketing to develop strategic marketing plans that support institutional and client initiatives. Leads efforts to guide the creation and implementation of audience engagement marketing elements with the Digital Marketing Manager, including website, mobile applications, social media strategies, digital advertising and online promotions.


Required Qualifications:

Graduation from an accredited institution with a bachelors degree plus three to five years of related experience, OR an equivalent combination of education and/or experience related to the Summary of Duties totaling at least seven years.

Knowledge, Skills and Abilities:

  • Knowledge and depth experience utilizing: Google Analytics, Scarborough/Nielsen, Cision or TrendKite, NUVI, TrackMaven, PowerEditor, Multivariate attribution modeling, YouTube Creator Studio, backend analytic platforms for each of the primary social channels, cross-promotional strategies, cross-platform strategies, Co-branded initiatives, push and pull strategies, cross-channel retargeting/remarketing, email marketing, SEO, brand platform authoring, and data mining.
  • Superior writing, editing, oral and presentation skills.
  • Project management, leadership, and budgeting skills.
  • Skills implementing marketing plans.
  • Ability to efficiently coordinate with various departments, design services, product management, client services, event planning and organizational communications.
  • Ability to build good rapport with internal stakeholders.
  • Ability to contribute to team building in a collaborative and creative team culture.


Preferred Qualifications:

Physical Requirements:

Work is normally performed in a typical interior/office work environment.
Schedule: M-F 8 am 5 pm with potential nights/ weekends

Benefits Summary:

UVU offers an excellent benefits package which includes a generous leave policy, 12 paid holidays, affordable medical and dental insurance options, life and AD&D insurance, tuition waiver (undergraduate resident) for employee and dependents and substantial employer contribution to a retirement plan.

FLSA: Exempt

Pay Range: $41,804 - $55,739

Advertisement Number: ST45217

Open Date: 11/10/2017

Review Start Date: 11/19/2017

Close Date:

Open Until Filled: Yes

Special Instructions to Applicant:

To apply, visit: https://www.uvu.jobs/postings/4068

Employment decisions are made on the basis of an applicants qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.












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Contact Information

 
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    Utah Valley University
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