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Job ID: 100867

Director Public Relations & Marketing
Coast Community College District

  • Dec. 4, 2017
 
  • Director Public Relations & Marketing
  • Coast Community College District
    Costa Mesa, CA
    United States
 
  • Open until filled
  • Available immediately
  •  
 
  • Director/Manager
  • Communications/Public Relations
 
 
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COAST COMMUNITY COLLEGE DISTRICT


 



 
 
Summary
Plans, organizes and directs strategic communications, marketing, and outreach supporting the community college system. Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services. Serves the President as the top public information and media communications professional and advisor.

Distinguishing Career Features
The Director, Public Relations and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the College's community relations and public information goals and strategies. The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media. The Director requires considerable skill at and considerable experience at mobilizing and managing campus-wide efforts to support and advocate specific strategic initiatives in alignment with District-level directives.

Essential Duties and Responsibilities
     
* Plans, organizes, and directs the work of the Public Information and Marketing department, directing, and coordinating services that keeps staff and the community engaged, proactively addresses public affairs and information, and aggressively markets the College (and the District) to prospective and current students and alumni.      
* Plans, develops, coordinates and implements programs of marketing, student recruitment, and marketing/media relations serving both internal and external audiences of the College.      
* Facilitates and creates the College's image and 'branding' as well as a social media presence via mobile, PDA, and computer, with the community and its potential students, sponsors, and donors. Facilitates outreach programs to ensure presence at college and community events, conferences, schools, and general meetings.      
* Advises the President and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.      
* Assists and advises in communications on sensitive public issues in order to appropriately position the College with the media and general public.      
* Directs the College's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries.      
* Directs, prepares, and reviews press releases, public service announcements, photographs and other media materials on a regular basis that interpret the College to its internal and external publics.      
* Coordinates information gathering from the divisions, departments, units, offices and individuals of the college for use in preparation of news releases. This includes working with the athletic department to enhance sports coverage.      
* Develops, reviews, edits and directs production of a wide variety of communications and informational resources and materials, including fact sheets, brochures, articles, reports, news releases, advertising, and live and taped broadcasting via television and web sites.      
* Develops and implements campaigns and strategies to enhance visibility with enrollment of students, including those with special needs. Seeks out publicity to enhance the recruitment of students and business clients who may use College resources.      
* May direct the process for and development of College catalogs and related technical and promotional materials. In that capacity, manages compilation of course offerings and general information into formats and layouts suitable for public distribution and access.      
* Performs other duties as assigned that support the overall objective of the position.

 
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