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Job ID: 97267

Enrollment Marketing Manager
University of Idaho

  • Sep. 19, 2017
 
  • Enrollment Marketing Manager
  • University Communications & Marketing
  • University of Idaho
    Moscow, ID
    United States
 
  • Open until filled
  • Available immediately
  •  
 
  • Director/Manager
  • Communications/Public Relations
 
 
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UNIVERSITY OF IDAHO, MOSCOW


 



 
 


University of Idaho

Enrollment Marketing Manager


Location: Moscow

Division/College: University Communications & Marketing

Employee Category: Exempt

Pay Range: $50,644 per year

Full/Part Time: Full Time

Position Summary:

Reporting to the Director of Marketing (DM), the Enrollment Marketing Manager (EMM) oversees development of key external and internal marketing tools. The EMM will advance the institution's enrollment growth efforts through the successful execution of purposeful campaigns, projects, creative work and messaging to showcase the university's brand and strategic initiatives. The EMM supports the DM in a variety of ways, including oversight of engagement campaigns aimed at prospective students, their families and influencers, enrollment marketing engagement activities, recruitment event experiences, publication production, campaign execution and marketing evaluation. The EMM edits a variety of marketing materials in electronic and print format, including web content, brochures, fact sheets and posters, scripts and talking points, and promotional articles; supervises select marketing team members; coordinates special events and oversees the work of designers, videographers, photographers, writers and select vendors.

As a member of the university's marketing team, this collaborative position interfaces with the unit marketing and creative services teams, as well as the university's agency of record and internal partners across the university's statewide locations to ensure the successful delivery of a heavy schedule of short- and long-term projects. Under the direction of the DM and in collaboration with the Director of Creative Services (DCS) and Associate Vice Provost for Strategic Enrollment Management (SEM), the EMM provides clarity and structure to direction for the successful execution of enrollment marketing projects, campaigns and initiatives and tracks progress to ensure delivery that is on message, on time and on budget according to established targets. The Enrollment Marketing Manager will coordinate the evaluation of the effectiveness of UI's enrollment promotion and campaign efforts, in order to advise the DM on adjustments to strategy and implementation.

Minimum Qualifications:

  • Bachelors degree in marketing, advertising, public relations or a related field and four years of professional experience, or a combination of education and experience totaling 8 years;
  • Proven project management skills with experience balancing multiple priorities, deadlines and budgets;
  • Demonstrated ability to lead teams to complete projects or campaigns on time and on budget;
  • Experience executing marketing or youth marketing initiatives across multiple channels, including digital and print, to achieve unit goals;
  • Demonstrable excellent written and oral communication, presentation and problem-solving skills;
  • Ability to process and prioritize heavy workload and work efficiently;
  • Proficiency in Microsoft Word/Pages, PowerPoint/Keynote, Adobe Acrobat, Photoshop or other photo editing program and social media platforms;
  • Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents;
  • Knowledge of compiling reports, building charts and graphs and displaying results in compelling ways.


Preferred Qualifications:

  • Experience facilitating a robust email marketing program in a high-pace environment;
  • Experience with automated, rolling campaigns through a customer relationship management (CRM) system;
  • Experience using analytics tools and systems to measure marketing campaign/project success;
  • Project management certification;
  • Track record of demonstrating initiative in identifying innovative techniques for navigating the modern marketing landscape and a willingness to learn new techniques in real time;
  • Demonstrable understanding of the higher education market;
  • Experience in enrollment or youth marketing;
  • Experience using content management systems and other distribution tools, including web, email, and social media applications;
  • Familiarity with brand management practices and corresponding marketing strategies;
  • Knowledge of supervisory and management techniques;
  • Experience producing and editing informational and marketing materials as well as talking points.


Physical Requirements & Working Conditions:

Posting Number: SP001507P

Posting Date: 08/11/2017

Closing Date:

Open Until Filled: Yes

Special Instructions:

To be considered your Letter of Qualification must address each of the minimum qualifications.

Applications received by October 3, 2017 will receive first consideration.

Additionally, please provide information in support of your application regarding the desired qualifications as relevant.

Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, please visit: jobs.uidaho.edu

EEO Statement

University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.



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Contact Information

 
  • University Communications & Marketing
    University of Idaho
  •  
 

 

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